{"title":"Clothing","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eClothing made to be worn.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFrom early mornings on the river to the rest of the day. JOKI's clothing collection pairs minimalist design with real functionality — lightweight tees, warm hoodies and UV-protective tops in premium materials that last.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBuilt for outdoor life, fishing and everyday wear. No compromise.\u003c\/p\u003e","products":[{"product_id":"shirt-longsleeve-sun-uv-troja-upf-50","title":"Shirt Longsleeve Sun – UV-tröja UPF 50","description":"\u003ch2\u003eSval och skyddad hela dagen\u003c\/h2\u003e\u003cp\u003eShirt Longsleeve Sun är den perfekta tröjan för dig som tillbringar tid utomhus. Med UPF 50-skydd blockerar den 98% av UV-strålningen medan det lätta materialet håller dig sval och bekväm.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUPF 50 – maximalt solskydd\u003c\/li\u003e\n\u003cli\u003eLätt och snabbtorkande material\u003c\/li\u003e\n\u003cli\u003eLångärmad för full täckning\u003c\/li\u003e\n\u003cli\u003ePerfekt för fiske, vandring och strand\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JOKI","offers":[{"title":"Default Title","offer_id":59312520921422,"sku":null,"price":579.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/0752\/9038\/files\/a1acc561394d2b39a422b1fe3a07664e_c6a8dab6-71ab-46c1-9b43-bf079fe12cfb.png?v=1776448852"},{"product_id":"joki-logo-crewneck-sweatshirt","title":"JOKI Logo Crewneck Sweatshirt","description":"This crewneck sweatshirt is a calm, everyday layer that feels familiar the moment you pull it on. Soft, medium‑weight fleece wraps you in quiet warmth while the clean, minimalist lettering keeps the look uncluttered. It sits with a relaxed, classic silhouette that works for slow mornings, running errands, or lingering at a café. The ribbed collar and reinforced stitching hold their shape wash after wash, and the tubular knit gives a smooth, seam‑free side profile. Let it be the soft base of a casual outfit — simple, comfortable, and quietly confident.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- Medium‑heavy 50\/50 cotton‑polyester blend (8.0 oz\/yd²) for balanced warmth and breathability\u003cbr\u003e- Embroidered decoration options: left chest, center chest, large center chest, or both wrists\u003cbr\u003e- Tubular (no side seams) construction for a smooth fit and reduced fabric waste\u003cbr\u003e- Ribbed knit collar and double‑needle stitching for durability and shape retention\u003cbr\u003e- OEKO‑TEX dyed, ethically sourced US cotton; tear‑away inner label and DTF inner neck\/wrist prints\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Do not dryclean\u003cbr\u003e- \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eEU representative\u003c\/strong\u003e: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct information\u003c\/strong\u003e: Gildan 18000, 2 year warranty in EU and Northern Ireland as per Directive 1999\/44\/EC\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarnings, Hazard\u003c\/strong\u003e: Made in Nicaragua, For adults\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions\u003c\/strong\u003e: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Tumble dry: low heat, , Do not dryclean\u003c\/p\u003e","brand":"Printify","offers":[{"title":"White \/ S","offer_id":59334176899406,"sku":"18413239295057358755","price":47.99,"currency_code":"SEK","in_stock":true},{"title":"White \/ M","offer_id":59334176932174,"sku":"27237988075115723385","price":47.99,"currency_code":"SEK","in_stock":true},{"title":"White \/ L","offer_id":59334176964942,"sku":"98973842982777767091","price":47.99,"currency_code":"SEK","in_stock":true},{"title":"White \/ XL","offer_id":59334176997710,"sku":"26298254825908524930","price":47.99,"currency_code":"SEK","in_stock":true},{"title":"White \/ 2XL","offer_id":59334177030478,"sku":"12902957938814254891","price":47.99,"currency_code":"SEK","in_stock":true},{"title":"White \/ 3XL","offer_id":59334177063246,"sku":"20796016961401719319","price":47.99,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/0752\/9038\/files\/17628455547843241341_2048.jpg?v=1775371250"},{"product_id":"jok-minimal-logo-hoodie-monochrome-graphic-pullover","title":"JOKI HOODIE","description":"This soft, mid-weight hoodie wraps you in quiet comfort and simple confidence. The clean white canvas and bold, minimalist chest graphic give it a modern, pared-down look that slips easily into everyday life — from early morning coffee runs to late-night study sessions. The roomy kangaroo pocket and double-lined hood feel like small comforts you lean on when temperatures dip. It’s made to move with you: the tubular knit reduces seams and irritation, while the cotton\/poly blend keeps it warm without feeling bulky. Wear it with jeans, cargo pants, or layered under a jacket when the weather turns; it holds up and keeps its shape wash after wash.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 50\/50 cotton-poly blend: cozy warmth with durable, print-friendly surface\u003cbr\u003e- No side seams (tubular knit): smoother fit and reduced fabric waste\u003cbr\u003e- Double-lined hood with color-matched drawcord and kangaroo pouch pocket for warmth and utility\u003cbr\u003e- DTF\/DTG prints with optional embroidery placements on chest and wrists\u003cbr\u003e- Medium-heavy weight (8 oz\/yd²) with tear-away label for comfort and reliable durability\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Tumble dry: medium\u003cbr\u003e- Iron, steam or dry: low heat\u003cbr\u003e- Do not dryclean\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eEU representative\u003c\/strong\u003e: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct information\u003c\/strong\u003e: Gildan 18500, 2 year warranty in EU and Northern Ireland as per Directive 1999\/44\/EC\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarnings, Hazard\u003c\/strong\u003e: For adults, Made in Bangladesh\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions\u003c\/strong\u003e: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Tumble dry: medium, Iron, steam or dry: low heat, Do not dryclean\u003c\/p\u003e","brand":"Printify","offers":[{"title":"S \/ White","offer_id":59334217367886,"sku":"27283344320214170059","price":798.0,"currency_code":"SEK","in_stock":true},{"title":"M \/ White","offer_id":59334217400654,"sku":"26455327860207151885","price":798.0,"currency_code":"SEK","in_stock":true},{"title":"L \/ White","offer_id":59334217433422,"sku":"27944252456120533463","price":798.0,"currency_code":"SEK","in_stock":true},{"title":"XL \/ White","offer_id":59334217466190,"sku":"17043713309213756457","price":798.0,"currency_code":"SEK","in_stock":true},{"title":"2XL \/ White","offer_id":59334217498958,"sku":"18118556039826477789","price":798.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/0752\/9038\/files\/430405422411532974_2048.jpg?v=1775399030"},{"product_id":"waterproof-fly-fishing-jacket-joki-pieni-takki-nordic-fishing-apparel","title":"Joki Pieni Takki","description":"\u003cp\u003eNordic weather doesn't negotiate.\u003c\/p\u003e\n\u003cp\u003eOne moment the river is calm and the sun is out. \u003cbr\u003eThe next, the wind picks up and the rain comes in sideways. \u003cbr\u003eThe Joki Pieni Takki was built for exactly that moment.\u003c\/p\u003e\n\u003cp\u003eFully waterproof with taped seams and a DWR water-repellent \u003cbr\u003efinish — the Pieni Takki keeps you dry without restricting \u003cbr\u003eyour casting motion. The two-tone colorway is clean and \u003cbr\u003edistinctive. The cut is technical but looks right on and \u003cbr\u003eoff the water.\u003c\/p\u003e\n\u003cp\u003eMultiple pockets. Adjustable hood. Built to last a full \u003cbr\u003eNordic season.\u003c\/p\u003e\n\u003cp\u003eThis is the jacket we always wanted on the river. \u003cbr\u003eSo we made it.\u003c\/p\u003e\n\u003cp\u003eFEATURES:\u003cbr\u003e- Fully waterproof construction\u003cbr\u003e- Taped seams — no water gets through\u003cbr\u003e- DWR water-repellent finish\u003cbr\u003e- Multiple pockets including chest zip pocket\u003cbr\u003e- Adjustable hood\u003cbr\u003e- Freedom of movement for fly casting\u003cbr\u003e- Two-tone Nordic colorway\u003cbr\u003e- Joki logo chest embroidery\u003c\/p\u003e\n\u003cp\u003eBuilt for Nordic rivers. Worn everywhere else.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e3 495 SEK · Free shipping on orders over 699 SEK\u003c\/p\u003e","brand":"JOKI","offers":[{"title":"Default Title","offer_id":59540461748558,"sku":null,"price":3495.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/0752\/9038\/files\/0-6_24e268b4-0e5a-4ac8-a269-5923b9ed2d8f.jpg?v=1777531065"},{"product_id":"fishing-graphic-long-sleeve-t-shirt-joki-retro-fish-logo","title":"Fishing Graphic Long Sleeve T-Shirt — \"JOKI\" Retro Fish Logo","description":"This long sleeve tee carries the slow, wide-shouldered calm of mornings by the water. The garment-dyed cotton feels soft and worn-in from the first wear, while the retro fishing emblem — a leaping fish, shoreline and casting line — sits like a quiet badge of outdoor hours. Wear it for early dawn casts, campfire cleanup, or when you want a relaxed layer that still looks considered. The classic fit and medium-weight fabric let it hang easily over thermals or jeans. Little details — ribbed cuffs, taped neck and shoulders, double-stitched hems — keep it holding its shape season after season, so it becomes the shirt you grab when you need comfort with a touch of adventure.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% ring-spun cotton for strength and a smooth print surface\u003cbr\u003e- Garment-dyed construction for soft color and lived-in texture\u003cbr\u003e- Medium-weight (6.1 oz\/yd²) classic fit for versatile layering\u003cbr\u003e- Ribbed-knit cuffs, neck \u0026amp; shoulder tape and double-needle hems for durability\u003cbr\u003e- Sewn-in twill label; made in Honduras with 2-year EU warranty\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Do not bleach\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Iron, steam or dry: low heat\u003cbr\u003e- Do not dryclean\u003cbr\u003e","brand":"Printify","offers":[{"title":"White \/ S","offer_id":59548228944206,"sku":"12839473384610280626","price":598.0,"currency_code":"SEK","in_stock":true},{"title":"White \/ M","offer_id":59548228976974,"sku":"83970078727012637754","price":598.0,"currency_code":"SEK","in_stock":true},{"title":"White \/ L","offer_id":59548229009742,"sku":"27787829978024668474","price":598.0,"currency_code":"SEK","in_stock":true},{"title":"White \/ XL","offer_id":59548229042510,"sku":"14917135853599214216","price":598.0,"currency_code":"SEK","in_stock":true},{"title":"White \/ 2XL","offer_id":59548229075278,"sku":"11214085750557256271","price":598.0,"currency_code":"SEK","in_stock":true},{"title":"White \/ 3XL","offer_id":59548229108046,"sku":"14791946960633036293","price":598.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/0752\/9038\/files\/13ae3bac-14a7-4437-aa6f-c166cc4721aa.png?v=1778921001"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/0752\/9038\/collections\/6726228439905623912_2048.jpg?v=1775399255","url":"https:\/\/jokiflyfishing.com\/collections\/clothing.oembed","provider":"JOKI","version":"1.0","type":"link"}