About Joki Fly Fishing

Who We Are

Joki Fly Fishing is a small independent fly fishing company based in Sweden, founded in 2025.

We are fly fishers first. We started Joki because we wanted a company that reflected the way we actually fish — in small streams and mountain tarns, on the Norwegian border at 5am, in places that don't appear on maps. Nordic waters. Wild fish. No noise.

Joki means "river" in Finnish. It felt right.

What We Sell

We sell hand-picked flies, gear and apparel for fly fishing. Every product in our store is something we fish with ourselves or would. We don't list things we don't believe in.

Our focus is trout, grayling, pike and the cold clear waters of Scandinavia — but the flies and gear work wherever wild fish live.

Who We Are (The Short Version)

We are the smallest fly fishing company in the world. One person, one passion, one store.

We are registered in Sweden and operate jokiflyfishing.com as our primary online store.

Contact

Email: jokiflyfishing@gmail.com 

We answer every email personally. Usually from somewhere near a river.