Privacy policy

Privacy Policy

Last updated: May 1, 2026

JOKI operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the “Services”). JOKI is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, complete another transaction through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another individual. Personal information does not include anonymized or de-identified information that cannot reasonably be linked to you.

Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact information, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card numbers, debit card numbers, payment account details, payment confirmations, and transaction information.
Account information, including usernames, passwords, security questions, preferences, and settings.
Transaction information, including products you view, add to your cart, wishlist, purchase, return, exchange, or cancel, as well as your purchase history.
Communications with us, including information you provide when contacting customer support.
Device information, including your device type, browser, network connection, IP address, and other unique identifiers.
Usage information, including details about how and when you interact with the Services.

Sources of Personal Information

We may collect personal information:

Directly from you when you create an account, place an order, communicate with us, or otherwise provide your information.
Automatically through the Services, including through cookies and similar technologies.
From our service providers acting on our behalf.
From our partners and other third parties.

How We Use Your Personal Information

We may use your personal information to:

Provide, personalize, and improve the Services.
Process payments, orders, returns, exchanges, and deliveries.
Manage and maintain your account.
Recommend products and personalize your shopping experience.
Send account updates and order notifications.
Provide customer support.
Market and advertise our products and services.
Prevent fraud and maintain the security of our Services.
Comply with legal obligations and enforce our policies.

How We Share Personal Information

We may share your personal information:

With Shopify and service providers who process data on our behalf (such as payment processors, shipping providers, cloud hosting, analytics, and customer support).
With marketing and advertising partners.
When you instruct or consent to us sharing information (for example, for order fulfillment or social media integrations).
Within our corporate group.
In connection with legal obligations, business transfers, mergers, or similar events.

Shopify

Our Services are hosted by Shopify. Information you provide may be transferred to Shopify and processed in accordance with Shopify's Privacy Policy. Shopify may also process information from your interactions with our store and other Shopify merchants to improve its services and provide enhanced functionality.

Third-Party Websites

Our Services may contain links to third-party websites. We are not responsible for the privacy or security practices of those websites. We encourage you to review their privacy policies before providing personal information.

Children's Privacy

Our Services are not intended for children. We do not knowingly collect personal information from children below the legal age in your jurisdiction.

Data Security and Retention

While we implement appropriate security measures, no system is completely secure. We recommend that you do not send sensitive information through insecure channels.

We retain your personal information only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

Depending on your location, you may have the right to:

Access your personal information.
Correct inaccurate information.
Request deletion of your information.
Request data portability.
Withdraw consent where processing is based on consent.
Object to or restrict certain processing activities.
Manage your marketing preferences and unsubscribe from promotional emails.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have concerns about how we process your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we use appropriate safeguards, such as the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page together with the updated revision date.

Contact

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

JOKI
Mika Manninen Hennings gata 10
116 49 Stockholm
Sweden

Email: jokiflyfishing@gmail.com